Some notes on sponsorship – redux

March 24, 2014

(Reposted from takecarezines.org)

Hey folks, I’m just dragging this up (with a few changes to the wording) from the bottom of the post before last where it was first published. In conversations I had on the weekend at the Sydney Anarchist Book Fair and Canberra Zine Emporium (thank you to the organisers of both events) people were overwhelmingly supportive of the idea of boycotting the MCA zine fair over the MCA’s relationship with Transfield, but there was some confusion about precisely what that relationship is. Creating confusion is a pretty good way of obscuring facts, but anyway: this is the information I have found with my limited internet searching abilities:

In a pay-walled article on ArtsHub, the MCA called our use of the word ‘sponsorship’ to describe their relationship with Transfield a “factual inaccurancy”, stating instead that Transfield are a ‘Corporate Member’.

‘Corporate Members’ are listed on the ‘Sponsorship’ page of the MCA website.

Transfield are listed on page 60 of the most recent (2012) MCA annual report in the section for ‘Sponsorship, Donations, Marketing and Public Relations’, as a ‘Corporate Member’.

The MCA are listed on the ‘Community Involvement – Sponsorships’ page of the Transfield website: “Transfield Holdings has been a corporate sponsor of the Museum of Contemporary Art since 2004.” (accessed 24/3/14, emphasis mine. Note that the Transfield domain name and the Transfield logo at the top of the web-page do not make a distinction between ‘Transfield Holdings’, ‘Transfield Services’ or ‘Transfield Foundation’.)

Image

So, the word ‘sponsorship’ seems to have a slippery definition, depending on when, how and by whom it is used. Clearly Transfield consider their corporate membership to be a variety of sponsorship. The MCA, perhaps, feels differently – although their own publicly accessible information on their sponsors etc is ambiguous. Whatever the difference (or lack of) between ‘sponsorship’ and ‘corporate membership’ in this case, the MCA and Transfield have a brand relationship. As the MCA website outlines, Corporate Membership provides an opportunity to:

“[a]lign with Australia’s leading contemporary arts brand and an exciting range of collections” and[d]evelop and enhance relationships with key clients and stakeholders”.

What would a bit of amateur research be without a visit to Wikipedia? From the entry on brand equity (or as it’s sometimes known, brand value):

Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name…”

Cheers,

Emma

Zine open day at Junior Gazette – Saturday 25 January

January 5, 2014

take care open day flyer

takecarezines.org

juniorgazette.wordpress.com

To work in a shop

November 28, 2013

Trabajar en una Tienda is a zine I printed a few weeks or months ago. It is a compilation of stuff from zines I made between 1999 and 2005, during the day-dream of my youth (I am now in the nightmare of my adulthood, I suppose). It was mostly printed on the Rizzeria in delightful blue and alarming orange-tinged red, with additional pages photocopied in eye-soothing black and white on Officeworks’ finest. It’s pretty hefty, coming in at just over 70 pages, and costs $5, and is available from Take Care.

trabajar-en-un-tienda

A Day in the Life is another zine I made recently that is about calling in sick to work, and hearing the Beatles song A Day in the Life for the first time. It is $2 and is also available from Take Care.

a

V V at 55 Sydenham Rd

November 27, 2013

An expanded version of Dexter Fletcher’s ‘A-Z of the Non-Property Owning Classes, Represented as a Paint Chart’ is in this show at 55 Sydenham Rd until 1/12/13. With thanks to Iakovos Amperidis for curating and inviting.

This Thursday at Jura

September 24, 2013

From 5:30-8:30, the Sydney launch of the 2nd edition of this excellent book:How to Make Trouble and Influence People poster

How To Make Trouble and Influence People started life as a zine and was extended into a book, published by Melbourneian DIY publishing dream-boats Breakdown Press. This new expanded edition was published by Breakdown and US based radical publishing house PM Press. Fricken’ awesome, it’s gonna be great.

On the radio

August 26, 2013

A couple of weekends ago we Junior Gazetteers were interviewed by Andy from 2ser radio program so(hot)right(now) in a branch of Officeworks, and talked about photocopying. If you’re interested, have a listen.

Round up

August 21, 2013

Exhibition at Sticky

Opening Friday 13 September 6 – 7pm

I’m having an exhibition in the window and on the back wall of Sticky.

It’s at shop 10, Campbell Arcade (near Flinders St Station), Melbourne (as if you didn’t know). Rose Turtle Ertler will be playing songs on the opening night. If I can arrange time off work I’ll be there. Whether or not I’m there, if you can make it, please go along. Buy some zines, support zine distros, support Sticky! Thanks heaps to Luke for organising everything and for making the beautiful flyer.

Emma-exhibition1

Here’s a photo of the work in progress, inside the studio I share, Junior Gazette:

IMG_6314

And where it all started, inside my work locker:

IMG_6327

The DFFFC

The second season of the Dexter Fletcher Feminist Film Club starts on Sunday 8 September with Dreams of a Life (2011, Carol Morley). The theme for this block of screenings is ‘The City’, and we’ll also be showing A Taste of Honey and Persepolis. All screenings at Junior Gazette, Level 1, 91 Railway Pde, Marrickville. Full details on the flyer below.

a

Take Care zine open days at Junior Gazette

To coincide with the DFFFC Take Care will be holding open days again. This time they’ll be from 2pm til the commencement of DFFFC screenings. So, to be clear, Take Care opening times arrreeee:

Sunday 8 September, 2 – 6pm

Sunday 22 September, 2 – 6pm

Sunday 6 October, 2 – 6pm

Junior Gazette, Level 1, 91 Railway Pde, Marrickville

IMG_6325

New zines

I made a couple of news zines. First is a new issue of Tomorrow’s Machine Today, my zine inspired by music I discovered through mix tapes. This time it’s about my first record, discovering grunge, summer holidays, discovering Hole, discovering feminism. It’s $3 (plus postage) and available from Take Care.

IMG_6300

The other one’s an elongated (approx 28x14cm) booklet of small collages and drawings about caves and underground worlds, amateur printing, intuition, libraries and figuring stuff out. The inside pages are photocopied (a few in colour) and the cover image is a two part Gocco print. The title and inside back cover credits were printed on the Sleepless Nights Press, Tim’s beautiful Adana 8×5″ letterpress. $5 from Take Care.

a0012

I also made a bunch of prints, about 14x15cm, of the cover image and text (same deal, Gocco and letterpress combination). It’s $2. The print and zine cover are both printed on acid free paper, like REAL ART.

a0001

Rizzeria Zine Club

You’ve probably heard about the Rizzeria’s great new space in the Rocks. On Thurday 29 August from 5 – 7pm the first of a (hopefully) monthly zine club get together will take place, and you, print-head, should go. It’s at the Metcalfe Arcade, Shop 5/80-84 George St, The Rocks (a bit up from the MCA). While you’re there, take a walk round poor old Millers Point before it’s completely screwed forever by the Barangaroo Development and Packer’s multi-squillion dollar VIP casino that you’ll never even be able to go near because it’ll be fitted with a laser beam that fries all proles within a hundred metre radius. Sigh. Anyway, go to the Rizzeria’s space, a strange anomaly in this strange city. Miss Helen drew this excellent logo for it the zine club:

zine club

Old Zines

I re-printed a stack of  old zines – I sent a bunch down to Sticky and I’m gonna give a bunch to the Rizzeria, too. And of course Take Care has some. Old zines!

IMG_6308

Alrighty then, that’s all for now. So many things to do, so many zines to read…

 

Dexter Fletcher Website Lives!

April 3, 2013

At dextersmidnightrunners.wordpress.com! Home of all work done under our collective name Dexter Fletcher. There’s only two of us but remember: a collective is a state of mind. Handy for when there’s no one else around.

paint-chart-detail-1

Above is ‘An A-Z of the Non-Property Owning Classes, Represented as a Paint Chart’ (detail), a sample from our last project, Searching for the Young Soul Rebels. There are lots more photos of that exhibition on the site.

Soon you will also be able to purchase merchandise from the site and make us rich beyond our wildest imaginings (we have fairly  limited imaginations when it comes to thinking about money. For me money can be divided into three quantities: enough, not enough and inconceivable). In the meantime, you can head over to the takecarezines.org site and look under ‘C’ in the zines section and at the badges page for Careers in Retail (see previous posts) merch. I wore my What Would Jarvis Do? badge to work the other day and no one got the reference. Ah, the arrogant thrill of pointless subcultural knowledge! What at salve it’s been.

Good eventide.

 

Doledrums

November 25, 2012

I hate my job. I love this song.

Flying Machine in three posts in one month shocker

September 11, 2012

I forgot to mention that there are photos of the show Dexter Fletcher did at 55 Sydenham Rd on the gallery website now.

They look amazing and that’s entirely down to Josh Morris who very kindly documented the whole show for us. It’s so rare and amazing for me to actually have good shots of my work and to be able to prove that it actually happened, so thank you Josh. Thanks are also due to Iakovos for asking us to do the show in the first place and for generally being cool and easy going and for running a great gallery.


Follow

Get every new post delivered to your Inbox.

Join 170 other followers